French automaker - Renault which recently took off the cover of its global small - the KWID in India has expressed its desire to treat the Indian market as a key center for development and growth of its brand.
Carlos Ghosn, Chairman and CEO Renault Global who delivered a key address at the unveiling of the KWID emphasized on the fact that in order to be successful in a country like ours there is a need to develop products which are made internally. Renault KWID is one such example where level of localization is up to 98 percent reiterating Prime Minister of India - Narender Modi's 'Made in India campaign'. Having said that, with its SUVish sort of looks this particular small car would take on the likes of Maruti Alto, Hyundai Eon to give the Indian consumer some very interesting options in its segment. The KWID is expected to be launched during the festive season this year.
To be able to do this, over the years Renault in association with its alliance partner - Nissan set up its Technical Business Center India (RNTBCI) in Chennai to basically increase the level of location in products like the KWID and many more that are to come. Plus the French manufacturer has multiple design centres located in cities like Pune, Mumbai and Chennai that will help it in developing vehicles that are focused towards Indian consumers.
Beside bringing new products to the country, Renault India has also stressed on the need for dealership expansion, Present in 120 cities, the company has been increasing its foot-print with each given day when looked back in mid - 2011 they just had 14 out lets which increased to 157 at the end of 2014. For this year, Renault India has a target of 205 outlets to be able to effectively service their customers.
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